Business Marketing Association
Powerful Event Marketing: Turning Your Corporate Event into Sizzling PR
WHEN: Tuesday, October 11, 2005, 6:00 - 7:30 PM -- Networking/Dinner, 7:15 - 9:00 PM -- Presentation.
WHERE: Holiday Inn, 50 Kenney Place, Saddle Brook, NJ Tel. 201-843-0600. Directions.
PANELISTS: Ann Fody, President of Fody Associates; Jessica Levin, Director of Marketing for J.H. Cohn's Business Investigation Services Group; Thor Harris, President of Percepture.
FACILITATOR : Lisa Fahoury, President of Fahoury Ink.
Major news like product launches usually get the dedicated public relations efforts they deserve. But are you missing out on media coverage for not-so-obvious events? Our panelists will review how your corporate events ? both large and small ? can successfully leverage positive PR (and vice versa). Leave this session with insiders? tips on marcom?s role in event planning, including:
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The importance of clarifying every event?s objective and budget
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Using sponsorships: how, when, and why
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Key details for the advanced event planner
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Measuring success
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The power of timely follow-up for successful PR.
ABOUT THE PANELISTS:
Ann Fody: As president of Fody Associates, an Events Management Company, Ann has conducted numerous seminars on marketing, events management, special events and trade shows. Ann is a past member of the International Board of Directors of the Business Marketing Association and is a past president of the New Jersey Chapter. She has appeared on radio, print and television discussing her area of expertise.
Jessica Levin: J.H. Cohn's Business Investigation Services Group?s Director of Marketing, Jessica considers event marketing a primary tool in marketing planning and has produced a wide variety of events including award-winning seminars, client appreciation parties, tradeshows and fundraisers. By leveraging relationships with business associates as well as the media, event marketing reaches a greater audience and increases awareness for your brand.
Thor Harris: An award-winning communicator, Thor has created B2B and consumer public relations campaigns for some
of the world?s largest companies & best-known brands, including Ingersoll-Rand Company, The Islands Of The Bahamas, Halocarbon Products Corporation, Monster.com and ChevronTexaco. Critical to the success of these programs were
dual-purpose global events focused on increasing revenue and driving media coverage.
Facilitator Lisa Fahoury, CBC: Copywriter Lisa Fahoury is the editor of Creative Compost: Where Great Marketing Ideas Grow, a quarterly newsletter focusing on offbeat marketing strategies. She is also the creator of the Think Like a Fish seminar series on creative thinking.
Registration Information: Space guaranteed by reservation only. Walk-ins accepted only if space is available. Charge Payments: Contact Ann Fody at 866-203-7830 (enter pin 8418 at prompt) or print, complete and fax to 845-256-1888. *E-mail reservations@bma-nj.org *E-mail is not a secure charge card transmission vehicle. Do not send charge card information by e-mail. Check Payment: must be received 7 days in advance of program date. Mail to: BMA-NJ, c/o B-to-B Promotions, 235 East Golf Ave., South Plainfield, NJ 07080
Registration Fees: BMA-NJ Members: $25; Non-Members: $40; Students with School ID: $15. $5 additional if registered after Friday, October 7th at 4:00 p.m. Cancellations must be received 48 hours in advance of program to avoid being charged.
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