NJAWBO's Women's Business Center
Taking Business to the Next Level with a Customer Acquisition Program |
|
|
Wednesday, October 22 2008, 10:00am - 1:00pm |
|
|
|
This course is a total of 6 hours, which is held in 2 sessions of 3 hours each. The dates for this seminar are October 22 and 29, 2008, from 10:00 AM to 1:00 PM. You must attend both dates to receive the full curriculum. The following are just some of the topics that will be covered: defining your unique selling proposition (USP), understanding the difference between features & benefits, determining which to emphasize, conducting your own customer research, identifying new target markets, implementing low cost guerilla marketing strategies, and tracking results to determine your marketing success.
This class will be held at U.S. Small Business Administration, NJ District Office, 2 Gateway Center, 15th Floor, in Newark. There is no fee for this class. To register, or for more information, please call the Women’s Business Center at 973-507-9700 or visit our website at www.njawbo.org/wbc and register online under Seminar Schedule. |
Location: U.S. Small Business Administration-Newark
Contact: Shannon Scocchio (sscocchio@njawbo.org) |
