New Jersey Group of Small Chemical Businesses
The New Jersey Group of Small Chemical Businesses, part of the Northern NJ Section of the American Chemical Society, announces a seminar on internet communication and marketing tools and methods. It will be held May 18, 2006 at the Holiday Inn North at Newark Airport from 8:30 AM ? 5 PM. Designed for managers and entrepreneurs needing a basic understanding and knowledge of how to communicate and market on the Internet.
This ?how to? course shows the executive, manager, or technician methods for building a web site, setting up hosting and then using the site to implement a written marketing plan which will generate internet traffic and produce sales on-line. Included is a segment on various internet strategies, the risks involved in each, and the management of those risks. Most importantly, E-customer relationship management, similar in concept to traditional CRM, is defined with new tools now available for much more rapid processing and response analysis.
Creation of a website requires formatting the content of the website for easy comprehension and access by the user. Working through this module educates the attendee so he can manage the development and use of the website. Subsequent modules focus on optimizing search engines and how to attract visitors to the site, as well as how to analyze that traffic.
Included in the seminar is the NJGSCB Starter Kit which contains all the tools discussed and used during the course. Accessed on the web, it is frequently updated and contains links to other resources. The manual is over 160 pages and there are over 100 software applications and scripts that can be used to create a marketing plan, build an online customer base, process online financial transactions, and maintain a CRM program.
The course is intended for large and small chemical companies as well as distributors and manufacturing consultants. The fee is $350 and includes continental breakfast, coffee breaks, and lunch. Company discounts available. The Seminar is limited to 25 attendees, so register early to reserve your place.
Meeting Details: http://NJChemBus.org/meetings.html
Location:
Holiday Inn, North
Frontage Rd.
Newark, NJ
On north side of Newark Airport
Please reserve electronically at our web site:
http://NJChemBus.org/register.html
Credit cards accepted online
Contact Walter Geslak TSJG@aol.com |
