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Podcasting DeMystified |
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Tuesday, February 14 2006, 8:00am - 10:00pm |
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Podcasting Demystified:
How to generate leads and boost conversions with podcasts
WHEN: Tuesday, February 14, 2006. Breakfast & Networking: 8 ? 9 AM. Presentation: 9 ? 10 AM.
WHERE: Marriott Courtyard, 157 Rt. 10 East, Whippany, NJ 07981. Ph: 973-887-8700.
Podcasting is the latest technology to hit the B2B marketing toolbox. But as with all new technologies, once the “cool factor” wears off, what can it really do for marketers? This session will explore what it is, plus several ways marketers are using podcasts to generate leads and boost conversions.
Our speaker, Joan Damico of J. Damico Marketing Communications, will explain what podcasts are; how to create them and integrate them with other marcom media; and why they are a great way to:
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Keep in touch with the media
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Generate leads by offering teasers or information products
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Boost conversions from direct or e-mail marketing programs
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Increase readership for your e-newsletter or e-zine
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Train your mobile workforce?and more!
Plus, as an added bonus, attendees will receive a complimentary copy of Joan?s white paper on “Podcasting Demystified.”
ABOUT THE SPEAKER: Joan Damico is an author and independent copywriter with over 15 years? experience in business-to-business direct and interactive marketing for high tech and industrial companies. A former marcom manager, she?s developed integrated direct marketing programs that generate leads and boost sales for her clients. Her work has appeared in trade journals here and abroad and she is a contributing author to The Marketing Manager?s Handbook.
Registration Information: Space guaranteed by reservation only. Walk-ins accepted only if space is available. Charge Payments: Contact Ann Fody at 866-203-7830 (enter pin 8418 at prompt) or complete and fax to 845-256-1888. E-mail reservations@bma-nj.org. Mail is not a secure transmission vehicle, so do not send charge card information by e-mail. Check Payments: Must be received 7 days in advance of program date. Mail to: BMA-NJ, c/o B-to-B Promotions, 235 East Golf Ave., South Plainfield, NJ 07080.
Registration Fees: BMA/NJ Members: $20; Non-Members: $30; Students with School ID: $15. $5 additional if registered after Friday, February 10, 2006, at 4:00 p.m. Cancellations must be received 48 hours in advance of program to avoid being charged.
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