NJAWBO's Women's Business Center
Media Madness: Making the Most of Your Advertising Investment |
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Thursday, February 11 2010, 10:00am - 1:00pm |
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So, you think you are ready to advertise? Learn how the right ad can set your company apart! If you’re considering placing an ad in print or online to promote your business, this workshop will give you the knowledge you need to make the most of your media budget: finding and comparing potential publications or websites, deciphering the dreaded rate card, and negotiating the best rates, placement, and add-ons. You’ll learn the differences and similarities between online and print media buying, plus tips for great creative copy that will make the most of your investment — and deliver qualified leads right to your door! As an advertising creative director and media buyer, Lisa Fahoury has negotiated and purchased millions of dollars in media over the course of her career. During this workshop, she’ll demystify the process of adding media to your marketing mix.
This class will be held at the U.S. Small Business Administration, 2 Gateway Center, 15th Floor, in Newark. There is no fee for this class. To register, or for more information, please call the Women’s Business Center at 973-507-9700 or visit our website at www.njawbo.org/wbc and register online under Seminar Schedule. |
Location: U.S. Small Business Administration-Newark
Contact: Shannon Scocchio (sscocchio@njawbo.org) |
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