Bestselling book that offers a thesis as to why some companies achieve a higher level of success was written by, Jim Collins, a faculty member of Stanford University Graduate School of Business. He and his research team analyzed the performance of publicly traded companies over a fifteen year period, attempting to identify factors for success that separate the high performing companies from the pack. They found factors both present and missing that contributed to a company?s success.
Book Store 
Bestselling book that offers a thesis as to why some companies achieve a higher level of success was written by, Jim Collins, a faculty member of Stanford University Graduate School of Business. He and his research team analyzed the performance of publicly traded companies over a fifteen year period, attempting to identify factors for success that separate the high performing companies from the pack. They found factors both present and missing that contributed to a company?s success.