New Jersey Entrepreneur

Every year AdAge.com does an annual comprehensive listing of over 900 of the top ad agencies in the US. Holtzman Communications, LLC, a micro boutique agency that is independently held, moved up three positions from last year’s standings.

Sandra Holtzman, the President and owner of the agency, says that a significant contributor to the firm’s continuing success, “is our ability to provide services and strategic thinking that increases our clients' exposure, brand, and ROI. It's important in any marketplace, but particularly critical in today's tough economic environment. We make every marketing dollar work harder than ever before. And our clients appreciate it”

She further states that one way the company does this is through their proprietary customer-focused qualitative market research methodology called OpenMind Research. Says Holtzman, “It's a highly cost-effective way for our customers to reach their market by helping their audience(s) reach them. After an OpenMind session, our clients have accurate and highly targeted marketing messaging that can be used in any medium.”

Holtzman Communications is an award-winning integrated advertising, marketing, interactive, branding, corporate and product image and positioning, and PR agency that specializes in all aspects of life sciences, Pharma, healthcare IT, IT, green/clean, consumer, B-to-B, and B-to-C spaces, from small start-ups to Fortune 500 companies. Sandra Holtzman, creative director and copywriter, founded the agency in 1997 after 15 years of success on Madison Avenue working with such clients as Merck, Warner-Lambert, Colgate, Johnson & Johnson, Acura car, Pfizer, Chesebrough-Ponds, New York Wine and Grape Counsel, Foot Joy golf shoes and gloves, Bury-Lu cookies, among others. The team consists of creative director-level art directors and copywriters, CIO-level programmers, information architects, media planners, account managers, market researchers, strategic and management consultants, among others.

To learn more about Holtzman Communications and its services, call 212-414-0780 or visit www.holtzmancom.com.