New Jersey Enterpreneur - Small Business, Entrepreneurs and Venture Capital

Tis the season for just about everyone to attend a business holiday party. For some of us, like the song, "The Twelve Days’ of Christmas" the party season seems to go on and on. There are office parties, client parties, networking parties, Chamber parties and so on. How many pastry puffs and glasses of Eggnog can any one person consume? Each year we are put to the test.

Before putting on that Christmas tree tie (the one that lights up) or before getting out that bright red holiday purse let’s plan on how to effectively approach the networking opportunities this season presents. Yes, it’s time to make a list and to check it twice. Like any good business opportunity you need a plan. How do you make the most of the non-stop hors d’oeuvre festival without getting indigestion?

Before setting your sights on party central, think about who is hosting the holiday event and reflect on who you may like to meet at this party. Now visualize that opportunity. If the host is someone you know, it may be a good idea to touch base, thank them for the invite and casually ask who will be attending. If your host is really into the holiday spirit ask them to introduce you to one or two people you have been trying to meet. He may be flattered you want to meet some of his guests. Remember, although you are socializing and enjoying the season you should take every opportunity to make a good connection.

When arriving at the parties make sure to follow some basic holiday party rules. It doesn’t pay to be naughty so always be nice.

 Don’t (be naughty)

Some of these tips were adapted from the Art of Mingling by Jeanne Martinet. Remember in social networking manners do count, I can’t stress that enough. People will take note of good manners but they’ll always remember bad manners. Let them take note of you.

Now that you know the rules of the game it’s time to work the room. Keep in mind your networking efforts will present only one or two potential connections. So make the most of your time. You never know who might be the Santa bearing the gift of business. It is important to realize you are trying to learn about people’s circles of influence. You are not trying to do business with them. If that happens great, but it is more likely they can do the work of Santa’s elf and introduce you to a key contact or future client.

As a final note, try to keep the business card exchange to a minimum remembering this is a social event and you are a ‘guest’. However, when you do see the glimmer of a networking connection in Santa’s eyes be sure you get the correct information to follow up in the New Year.

So as you prepare to Deck the Halls, make your networking list and check it twice. Most of all remember it is not smart to be naughty ~ so smile and make nice. J

Happy Holidays,
Robert Putt