New Jersey Entrepreneur

The biggest challenge facing businesses today is not whether or not to implement green programs into their business models, but rather to commit to ongoing sustainable options that will improve life. The onus is on businesses to put their experience and expertise to work in ways they never have before so that they can ultimately protect and enhance our environment.

But, unfortunately there are no guidelines governing sustainability. In fact, its meaning is often open to widespread debate. I find that the World Commission on Environment and Development’s definition the most simple and comprehensive. It states, "Environmental sustainability is development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs."

One fact often overlooked is that sustainability programs must achieve public acceptance. People must be able to relate to environmental initiatives as their success or failure depends on their ability to embrace its values. And, their decisions will be based on information presented to them in a clear and concise manner.

If there is one thing we have learned so far with respect to environmental considerations, like global warming, is that there exists today a hiatus between policy and reality. People are generally emotional about issues. Policies do not regulate emotions. Information does.

Within the State there is an inexcusable lack of information relating to our environment. Without information individuals cannot make educated decisions regarding policies and procedures that relate to our environment. Without information we cannot create a consensus for sustainability. As one noted environmental consultant noted, it is an educated public who form the foundation for making local issues national issues and national issues local issues which ultimately affect everyone.

Now is the time to commit to implementing on-going environmentally-friendly (green) programs, regardless of how small or insignificant they may seem. And we need to do it with the support of our employees, friends and neighbors.

Today "going green" is more of a lifestyle choice for both businesses and consumers. Here in New Jersey we have the opportunity to change that perception and make "going green" a way of life. New Jersey is listed as the seventh greenest state in the nation. But it will take a commitment from small and big businesses to make sure we do all we can to sustain our environment and move up in the rankings.